The Frog in Our Logo: A Symbol of Change and Growth
At MondayMonday and The Beanery, the frog in our logo represents more than just a cute, quirky mascot. A frog is an indicator species—its presence in an ecosystem signals a healthy environment. The more frogs, the healthier the surroundings. This mirrors our philosophy: creating and fostering a thriving environment where growth flourishes, both ecologically and socially.
Our Commitment to the Environment
We believe that building a healthy environment isn’t just about nature; it’s about investing in our broader surroundings—our community, our staff, and our initiatives. Instead of funneling resources into traditional advertising, we choose to invest in change. This includes financial investments as well as dedicating time and effort toward creating positive impacts that last.
Investing in People and Education
One of the ways we foster this growth is through our dedication to education, particularly in the coffee industry. We’ve developed barista training programs that introduce young people to the industry and the wealth of opportunities it holds. For example, our coffee program at local schools provides not only income for the schools but also gives students skills for future employment. Some even earn extra pocket money while they study.
Beyond the immediate skills, these programs help to nurture entrepreneurial spirits. We’ve seen the ripple effects with some of our trainees starting their own ventures, like pop-up cafés, or using their coffee expertise to earn income while traveling or studying.
Sustainability Initiatives for the Future
Our commitment to the environment extends to sustainability efforts, like plastic reduction initiatives and the elimination of paper cups. We’ve implemented a “keep cup” incentive program that has not only helped reduce waste but also created four part-time jobs at our local country market. We’ve gone further by hand-printing our own bags, which will continue to create local work opportunities in the future.
Long-Term Community Support
Supporting causes like the Lighthouse to Lighthouse initiative has been a core part of our mission for nearly seven years. It hasn’t been easy—it has cost us both time and money—but the impact is undeniable. Through our efforts, we’ve contributed hundreds of thousands of Rands to local projects that are making a difference right here in our community.
A Mindset of Change
At MondayMonday and The Beanery, looking for opportunities to create positive change is more than a strategy—it’s a mindset. While we can’t detail every initiative we’re involved in, our environment continues to repay us in ways we could never have imagined. The frogs are returning, and with them, an overwhelming sense of goodwill.
